Voices

Why not build a language that shows the diversity and the force of the voices Spark represents?

Spark is an influencer agency — it represents many personas and many brands. The identity had to fit all of them without becoming any single one.

The shoot

The entire photo shoot was generated with AI — every face in these pieces was born that way. It was the only way to show this many different people, which is exactly what Spark is made of.

The system

A variable typeface where each letter can shift shape — different voices inside the same word. Red and mint, grain, and shapes that spill.