AI Production

Movida • Steer Clear of the Commonplace

A rubber duck, a GPS recalculating and the trip nobody had planned.

Client
Movida
Role
AI Production

This summer, steer clear of the commonplace.

A family rents a car from Movida for a summer trip. In the back seat the daughter won't let go of her orange rubber duck — until the day it slips into the current and drags everyone along: downriver, through a fishing village, after a caracara, a train, a blue pickup. All the GPS can say is "recalculating route". The script was told in AI-generated frames, scene by scene. Same family, same orange Jeep Compass and the same duck from start to finish, with late-afternoon light tying the whole story together.

The waterfall

A stop by the road, a butterfly on the nose, and the duck is gone downriver.

The chase

Further and further from the original destination: dirt roads, wild horses running beside the car, a whole village joining the search.

The blue pickup

From a railway bridge, the duck drops into the bed of a pickup heading the other way. This time there's no catching up.

The return

When they bring the car back, the same blue pickup is being cleaned in the Movida lot. And the duck comes home.

“Can we go again?”

Credits

Client
Movida
Agency
Africa Creative
AI Production
Leandro Lemos

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