Jeep & Tamar

Anyone born facing a trail deserves all our respect.

Thirty-eight years ago, the first Tamar researchers began rewriting the history of sea turtles aboard a Jeep. With this campaign, Jeep shows its pride in being the project's official partner — and in watching every hatchling complete the trail from its birth to the sea.

The film

The posters

The turtle's trail and the Jeep's trail are the same thing — and that is what the typography draws.

Pattern system