It'll Turn Out Fine
Baking bread again — and this time with confidence.
- Client
- Fleischmann
- Role
- Art Direction
Almost everyone tried to bake bread at some point during the pandemic.
Vai Dar Pão launched Fleischmann's new yeast, made to get Brazilians baking bread with confidence again.
The film
Rollout
The new yeast makes bread rise 20% more. The social pieces took that number into the life of whoever is baking at home.
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