Uezu
Your career, the way it should be.
- Client
- Projeto pessoal
- Role
- Product design, UX and brand

An honest diagnosis of your career and a plan of practical steps, with Uezu by your side.
Uezu is a career app that isn't a generic coach: it knows the specifics of each field. For an art director, it knows the portfolio is the central asset. For an English teacher, it shows the possible paths — translation, teaching materials, private lessons — and where each one works. Product, UX, brand and code are mine. The character is a white fox, modelled in 3D with AI, who guides the person through every step.


The fox
Matte white porcelain, navy glass eyes, cobalt-blue accents. The same character appears in the app, the emails, the achievements and on social, always staged around the person's moment.

Every step becomes an achievement
First step, ten days in a row, plan complete, offer on the table. Each milestone of the journey got an embossed medal, in porcelain and sapphire.

The follow-up
Uezu asks how the conversation with your manager went, suggests the next step and writes the script of what to say.

The email journey
Seven emails that pull the person back to the plan, each with its own hook: how long the step takes, what's missing, consistency.

On social
The profile busts career myths, translates what people already do into the market's language and shows the app from the inside — always with the fox nearby.









Credits
- Product, UX, brand and design
- Leandro Lemos
Next project
Lemonlist











