Look at the Sun

In this Ray-Ban campaign, we encourage people to put their glasses on and take in the best moments life offers — head held high.

The idea

Here the sun stands for the difficulties of everyday life. Ray-Ban is the courage it takes to face them. And the sunset is the moment of achievement. With the sunset as our protagonist, we set out to give its colours and shapes a new meaning — pieces that hold on to the grandeur of those moments.

The pieces

Each poster starts from a real photograph of a sunset and dissolves it into colour and form. Six pieces, six languages — the same scene seen from six places in the world.