Caboré 2017
In a hard year, being good wasn't enough: you had to be a legend.
- Client
- Meio & Mensagem
- Role
- Art Direction
- Year
- 2017
2017, the year of the crisis. To get through a hard year and still shine at Brazilian advertising's biggest award, being good wasn't enough — you had to be a legend.
The industry joined in
The glasses became a meme and the whole industry photographed itself wearing them.
Next project
Night Eagle →